ABOUT ME
I believe a good design is not only about aesthetics but what’s more important is the message and the belief behind that makes it interesting and touching one’s heart.
Apex Training Consultants LED Ads
Apex Training Consultants provides professional training and assists organisations in securing their shared values and cultivating a corporate culture.
Service
Identity & Branding, Digital
Client
Apex Training Consultants

The LED screen consists of 6 pieces (or windows). Under this restriction, if delivering a full screen traditional LED will not attain a favourable result.
So I decide to leave some space for those covered part. I also make use of the 6 windows, and create 6 different animation characters in which each one is just like sitting in separate desks in front of the window.

The Promotional Ads
Traditional Ads for a training company usually have an emphasis on smart and professional look and feel. However, the client also wants to emphasise the fun and interactive atmosphere of their training programmes. Thus, I use bright and colourful tone to bring an energetic mood to the animation of the promotional ads.