ABOUT ME
I believe a good design is not only about aesthetics but what’s more important is the message and the belief behind that makes it interesting and touching one’s heart.
Boncafe
"FROM THE FARM...TO YOUR CUP" - A fair trade coffee rebrand project.
Service
Art Direction, Packaging & Print
Client
Boncafe
There are two flavors for this fair trade coffee set: Master Blend and Colombian
Master Blend is a perfect balance in acidity, bitterness and sweetness, we use deep brown and red color to give it a grand and elegant feeling. While for Colombia flavor, we use light brown and orange to give it a sweet and energetic feeling.
Story Behind
Boncafe sources the best coffee beans from certified fair trade farms. In the packaging design, there is a pattern made with coffee beans and coffee bean flowers. This has an implication of a transitional growth of the coffee bean flowers to the mature coffee beans, and finally to the delivery of the fresh coff-ee to the customers.
