ABOUT ME
I believe a good design is not only about aesthetics but what’s more important is the message and the belief behind that makes it interesting and touching one’s heart.
M. I. Hummel
Exclusivités is luxury homeware boutique specialising in importing the finest tableware and home accessories. This time they would like to promote the renowned German porcelain brand, the M.I. Hummel figurines.
Service
Art Direction, Print
Client
Exclusivités 集雅廊
The theme of this campaign is “HEARTS & FLOWERS”. The project included newsletter design, promotional items and two window displays: one in Causeway Bay Sogo G/F and the storefront in Harbour City.
To avoid blocking the view of the store inside, the foamboard is cut into a cloud shape and hanging down from the ceiling. Some foamboard stands are placed on the shelf inside the store to correspond to the window display of the storefront.
The Campaign
The theme "Hearts and Flowers" is inspired by the original artwork of Sister Maria Innocentia Hummel that had a German inscription translate to: I am brining much love, and I much joy, I strength for the hard time. It speaks to the determined spirit of the artist, always striving to inspire joy and happiness, even in times of distress.
