ABOUT ME
I believe a good design is not only about aesthetics but what’s more important is the message and the belief behind that makes it interesting and touching one’s heart.
Nature's Way Brand Design
Nature's Way is a company that sells various Korean ginseng products. The client wants a new brand image and packaging design that stands out and differentiate from other traditional Korean ginseng brand.
Service
Identity & Branding, Print
Client
Nature's Way Limited
Concept
The design is inspired from the concept of YinYang and the Korean Ten Symbols fo Longevity, known as the Ship-Gang-saeng (十長生)
To extend our concept, we use a concave shape box to represent the rising sun.
The alternate rising and falling of the sun and moon symbolise a cycle of endless life ("如月之恆，如月之升")
They are two complementary but opposing forces, the Yin and Yang. The sun is pure yang, it will bring warmth and life to all things.
The Website
The brand colours of golden brown and olive gives the website a calm and natural look and feel.
